One annoyance is that you have two keyword difficulty metrics displayed on the same page – KD and Comp . Not only is it clean and well laid out, but Moz makes good use of visuals to present data in a way that doesn’t overwhelm. Besides that, you have to export the data to a CSV file and work on it offline. Moz Keyword Explorer does offer you the ability to create keyword lists from the keyword suggestions it generates, but that’s pretty much where the collation features end.
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The SERP analysis features are excellent considering this is a free tool. Then you can add in everything else, like the pre-millennium interface, and search volumes so vague they could run for political office.
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Extremely accurate keyword difficulty score java runtime environment, and comparable with one of the market leaders. Apart from that, you have to export it and manipulate it externally. Marketers or bloggers who need a combined SEO and PPC tool. So, either everyone else is wrong, or SEMrush needs to take another look at their keyword difficulty scoring. The problem is that this result conflicts with the data we found in other products, and by a large margin. This is one of the overall failings of SEMrush – it tries to be all things to all types of keyword researchers.
Your SERP analysis data is available right from the main screen – there’s no need for additional tabs or windows. As I briefly mentioned earlier, your ability to do this effectively relies on data. So, while I recommend using a difficulty metric to narrow down your suggestions, you should always do a manual analysis before giving any keyword the green light.
When we checked “dog harness” Moz gave us a difficulty score of 39. Moz uses the PA model to calculate how difficult a keyword will be to rank for. Organic CTR represents the lack of other SERP features that distract searchers from clicking on organic links. And you might also have noticed that along with all the usual stuff (search volume, keyword difficulty, etc.) Moz also displays ‘Organic CTR’ and ‘Priority’ scores. Because Google is doing its level best to hide data from SEOs and marketers. Anyhoo, they’ve been around since 2004, so they know a thing or two about keyword research. We have no idea why they include how many Facebook shares a URL has, especially considering Facebook content isn’t indexed by Google.
Probably the best use for Keyword Shitter is if you’re having a bout of keyword researcher block. The thing is that very few webmasters (is that still a word?) pay attention to all those extra, and very specific, keyword queries you’ll find in Search Console. Relies solely on whatever data Google chooses to share via their API. This plugin for Google Chrome or Mozilla Firefox provides you with some extra data via the Google API.
Basically, the Google Keyword Planner has had its day, and it’s time for people to move on. But – as of the time of writing- you need to add a payment method to your AdWords account before you can use the GKP properly. The goal, of course, is to uncover ‘easy to rank’ search terms that’ll offer a positive ROI.
Equally, you cannot rely on Google to accurately report search volumes because it’s not in their interest to help SEOs or affiliates make informed decisions on this stuff. Just because Tool X says a keyword has little or no competition doesn’t mean that’s true. The honest truth is that you can’t and shouldn’t put all your faith in a keyword difficulty score. Ask any sensible affiliate marketer or SEO what one specific keyword metric they really care about, and they’ll most likely tell you it’s keyword competitiveness. Instead of just staring at your screen going “…I got nothing…I’m wasting my life”, let this tool throw some ideas your way.